Small business start-ups are not a quick and simple task and a lot of work. Most small business startups focus heavily on the service or product being offered, however, this is not always the best route to go. For example, computer consultants obviously tend to focus on the technical aspects of the business. Their rational is that they want to offer a decent service and must have great technical skills before anyone will be willing to pay them.
In fact, this is not always the best way to start according to the 90/10 Rule. This rule tells us that during small business start-ups, 90 percent of your time should be spent on direct marketing activities and only 10 percent on building technical skills. Here are some of the activities small start-ups should focus 90 percent on:
- Prospecting
- Lead generation
- Going out on sales calls
- Preparing proposals.
During the small business startup phase you must be attuned for the need of acquiring high quality clients. Every non client hour that does not have to go into administrative or organizational duties should be plowed into prospecting and networking. This can ease up a bit once you start to get beyond the small business startup phase. For now though, client generation is your priority.
For small business startups, following the 90/10 rule is critical. Spending 90 percent of your time on direct marketing and business development activity versus 10 percent on technical skills development is a trade-off that is well worth it. There is no point gaining technical skills if you have no clients to practice them on.
Small business startup is a time that will make or break your business. Put your training and certifications on hold for a while and get out meeting people and making as many contacts as possible.
Jared has been writing articles for several years. His newest interest are about a metrologic barcode scanner and coffee bean grinder.So come visit his latest websites where he discusses helpful everyday random tips for the consumer.